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Nate Long
Nate's on Marsh

Nate's on Marsh

Location: San Luis Obispo, California
How SCORE helped.

Nate’s on Marsh is set on creating a neighborhood dining experience where local and traveling guests can enjoy a relaxed and welcoming environment offering eclectic American-Italian fare prepared with fresh ingredients, a simple yet fruitful wine list, and generous pours of signature cocktails.

Honesty, quality, consistency, and world-class service; are all values that run deep in the decision-making process for Nate’s on Marsh. As a multifaceted fresh food professional, with many years of experience and a passion for innovation and creative brand strategy skills, Nate Long aims to make his place an experience that will corral its community in a way that no other establishment can.

There are many barriers facing a new restaurant entering the market: lack of brand awareness, initial start-up costs, COVID-19 virus precautions and restrictions, and competition. However, Nate’s robust, strategic, and targeted marketing plan, with support from a lending bank, and the foreseeable containment of the Covid-19 virus, will ensure a successful launch and longevity. Nate’s on Marsh will become the premier neighborhood dining experience for locals and passersby, a relaxed and welcoming home away from home, with the additional luxury of being served.

With over 283,000 people living in San Luis Obispo County, Nate’s on Marsh has identified Diligent Diners as its primary target segment within the food community. Nate’s on Marsh is positioned to cater to Diligent Diners who are male/females, and families from ages 35-65+. They are college graduates with an HHI of $65,000+. They live in and around the surrounding area of the central coast, from Santa Maria to Paso Robles.

Nate’s on Marsh will be the first choice of neighborhood, and surrounding local guests, for eclectic American-Italian food dining in San Luis Obispo. Nate’s on Marsh will leverage its knowledge of the world of food, culinary classics, and other simple ingredients so that it can deliver delicious meals all the while becoming the leading voice for:

  1. Crave-able, classic American-Italian dishes, and signature cocktails
  2. Chef-inspired choices
  3. Locally sourced ingredients
  4. Genius and comforting flavor combinations
  5. Partner purveyors
  6. Seasonal/new ingredient trends

To build primary demand, Nate’s on Marsh will focus on a unique push-pull strategy structured around generating brand awareness, cultivating excitement, and investing in the future. Initially pushing messaging through a more traditional print channel followed by creating a strong presence digitally, it will establish its brand. Concurrently the tried and true testimonies of word of mouth will serve extremely effectively to promote Nate’s on Marsh.

Before earning a degree in Agribusiness and agricultural Business Operations at Cal Poly San Luis Obispo (with an emphasis on Marketing to boot!), Nate worked his way up to San Francisco's top restaurants with acclaimed mentors like Chef Joseph Manzare of Postrio and Spago fame.

Under the guidance of restaurateurs Joseph Manzare and Mary Klingbeil, Nate managed and marketed a number of celebrated restaurants, including Globe, Zuppa, and Joey & Eddie's. Driven to develop new skills, he coordinated private dining experiences, tended bars, curated impactful wine lists, and learned to ensure busy kitchens keep up with dining demands. During this time, he discovered secrets to lasting success: clear communication, seasonal menu planning, and a commitment to exceeding industry standards.

Creative, with a strategic mind, Nate also managed brand strategy and marketing efforts for one of the nation's leading lettuce producers, Tanimura & Antle. Today, he leads the dedicated team of Nate's on Marsh—the flagship restaurant of his growing hospitality business, NRL Food Group.

For those seeking an unforgettable dining experience, look no further. Nate's on Marsh is accepting reservations now, set your reservation here!

1165 Herndon Parkway, Suite 100
Herndon, VA 20170
(805) 547-0779

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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