TranslateAfter graduating from California Polytechnic State University at San Luis Obispo, Melissa Traynor worked for 25 years in the Silicon Valley for well-established Hewlett Packard and startup MontaVista Software. Melissa gained experience in the operations of a medium to large company doing a wide variety of support related, technical jobs. For the past five years, she has worked with several non-profits and a small business providing social media support.
Within every company, key activities may produce the value proposition. Looking at all the other sections of the BMC will help
Profitable customer relationships are the lifeblood of any business. A customer relationship management system (CRM) can help you
Do your marketing channels reach your target audience? Or are you pouring money down the drain? Are you offering product delivery
A thriving business is built on serving and marketing to the right customers. But before you can do either, you must know who your
If you’re starting a business, you’ve probably already put a lot of thought into how it will serve customers and generate income
