"If you build it, they will come" is not a saying Pete believes in. It takes a lot more than making a product or service to survive. Founded Pete’s Brewing Company and created Pete’s Wicked Ale. Pete’s had 10 successive years of over 100% growth rates. Was on the Inc. 100 top US private companies for three years in a row. The company went public after 10 years and was acquired three years later. Founded Cocoa Pete’s Chocolate Adventures and sold the company 6 years later. Prior to becoming a serial Entrepreneur, Pete held management positions in Finance, Manufacturing, Marketing, Sales, and Corporate Partnering at companies including Xerox, ROLM, and IBM. More recently, he has become Latin America's Ambassador of Craft Beer to the World. He has also developed SCORE workshops on "Effective Elevator Pitches" and "Guerrilla Marketing".