Mike Miottel – Mentor & Industry Expert

Background

Mike Miottel is the founding partner of MJM Management Company, established in 1986 and still thriving today. MJM specializes in Consumer Packaged Goods (CPG), with a focus on natural, gourmet, and specialty food products distributed through U.S. grocery and natural food channels. mjmmanagement.net

Over the years, MJM has earned a strong reputation for helping businesses scale—guiding startups through market entry, assisting local brands with regional expansion, and supporting regional companies in achieving national distribution. Mike holds an MBA in Marketing and a Bachelor’s degree in Business Administration. He has taught multiple courses on bringing products to market and was most recently a guest speaker at an AI conference in San Francisco.

MJM Management – Client Success

MJM has worked with a wide range of clients, from startups with annual sales under $200,000 to established companies generating more than $25 million in revenue. One of Mike’s most notable accomplishments was leading a CPG startup to placement in over 5,000 retail stores within just 11 months.

SCORE Mentor Experience

Mike has been an active SCORE mentor since 2014, working with more than 300 small businesses to help them launch, grow, and expand across the United States. His clients span a wide range of industries, and he frequently collaborates with fellow mentors to deliver a comprehensive, team-based approach. Notably, Mike continues to work with his very first SCORE client. Over more than a decade of mentorship, he has played a meaningful role in helping many small businesses succeed.

Industry Expertise

Each year, thousands of new products seek entry into the consumer marketplace, yet many fail to reach the shelf—or struggle once they do—due to limited understanding of retail channel complexity and the true cost of success. Drawing on decades of hands-on experience, Mike helps entrepreneurs navigate these challenges, positioning products effectively for brick-and-mortar retail as well as online marketplaces such as Amazon and Walmart.com.

His philosophy is simple: if consumers can’t easily find and buy a product, it cannot succeed. Mike’s greatest value lies in his deep expertise in securing and sustaining retail channel placement.