I work with small businesses to create, ideate, and refine their online strategy so they can build and launch online experiences that attract new customers and/or retain existing customers. My focus areas are: 1) How to understand, map, and prioritize user needs to design features people love, 2) Defining design principles and approaches to create highly usable product or service, 3) Strategies for continuously improving the customer experience and performance of your digital offering, and 4) Identifying technology and resources to manage and/or grow your business more effectively.