This session was originally planned for 2/26/26 but has been postponed to 3/19/26 due to an illness. Sorry for the inconvenience

Overview:

Second Session

If your buyers are companies rather than consumers, you face unique marketing challenges. This two-session workshop will give you practical ideas on how to improve your results:

Session 2: Executing your marketing strategy

• Recap of session 1
• Understanding how your business buyers make decisions, and what it means for your marketing approach
• The keys to creating and deploying marketing messages that get results. 
• Tactics for generating leads, leveraging your website, and initiating successful sales conversations. 
• How to navigate the B2B sales process so you close more deals. 

Registration Fee: FREE Sponsored by Comerica Bank

Please consider taking both workshops to get the most out of them

ABOUT THE INSTRUCTOR

Paul Hennessey

Paul spent 30+ years in marketing, management, and product development roles for firms in the sales and negotiation training/consulting business.

He is also a certified SCORE counselor helping clients define and improve their marketing plans.