Original text

Overview:

If your buyers are companies rather than consumers, you face unique marketing challenges. This workshop will give you practical ideas on how to improve your results.

At this workshop you will learn and discuss:

•  The key differences between between B2B (business-to-business) and B2C (business-to-consumer) marketing, and the implications for your success.
•  Strategies for identifying high-return market segments for your B2B offering.
•  How to differentiate your product/service so you stand out from your competition.
•  The keys to creating and deploying marketing messages that get results.
•  How to navigate the B2B sales process so you close more deals

Registration Fee: $35:00 Time: 9:00 AM - 1:00 PM

ABOUT THE INSTRUCTOR

Paul Hennessey

Paul spent 30+ years in marketing, management, and product development roles for firms in the sales and negotiation training/consulting business.

He is also a certified SCORE counselor helping clients define and improve their marketing plans.