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Get low and no-cost training from business experts

SCORE San Diego hosts affordable small business workshops -- both online webinars and live, in-person. Find everything you need to know to start a business or discover tools that will help your small business grow. Browse our workshops below!

Browse All Business Education
Upcoming Events
Upcoming Events
Business Model Canvas - Develop Your Business Plan

Business Model Canvas - Develop Your Business Plan

The Business Model Canvas is not your ordinary Business Plan. It is much easier to use than a traditional business plan because it is simple to construct. In this interactive workshop, the instructor(s) will help you create your own Business Model Canvas - a visual chart with nine blocks describing your company’s value proposition, customer segments, and relationships, key activities, revenue streams, cost structure, key resources, and partners. The Business Model Canvas allows you to understand how these nine building blocks relate to each

Why Paid Advertising Matters More in 2023

Marketing Has Changed- Why Digital Advertising Matters More Than Ever?

As a business owner or entrepreneur, you know that your audience is online more than ever before. Unfortunately, the old days of being active on social media platforms don’t work like they used to. It now requires new strategies to reach, engage, and convert them into followers, fans, and customers. Digital advertising has now emerged as one of your most powerful potential weapons.

  • Social media has changed and now only 2-3% of your own followers see your content in their newsfeeds. Paid advertising dramatically increases
How to Make Selling Easy

A critical ingredient of every business is selling the product or service. Whether you have a “for profit” business or “nonprofit” organization, you will need to exchange your product or service for money, support, or items from your market. This workshop will help you understand how to approach your customers, construct a compelling sales message, and close the sale.

This workshop will be held in-person and on Zoom. Registration deadline is 9:00PM the day before all events.


Steve Sivitz  has spent his career in the mobile/wireless communications industry. He has worked for large

Stories for Success: Use Storytelling & Marketing to Grow Your Business

Stories for Success: Using Storytelling and Marketing Communications Fundamentals to Grow Your Business.

One of the biggest challenges companies face today, is building a successful integrated marketing communications (marcom) strategy that drives results. Standard marcom plans usually focus on the features of products, services, or technology, not the impact or value delivered to a customer. As a result, customers don’t engage, and sales fall short. 

This interactive workshop helps teach business owners how to use storytelling and marcom fundamentals to market their business more effectively

Doing Business with Government and Prime Contractors

How to Compete for Federal Government Contracts  

Working for the Government can provide a lucrative opportunity for companies that can provide the needed products and services. In addition, the government has preferred treatment for specially qualified contractors. It also encourages its major contractors to provide small companies with opportunities to become subcontractors with the resulting advantages.

However, working for the government requires adherence to specific rules involving registration and certification. The government also has its own set of rules for marketing and pricing.


How to Write a Business Plan

Discover what goes into a winning business plan. Learn how to put your vision on paper in a way that will convince investors, lenders, and yourself that you can succeed.

This workshop will be held IN-PERSON AND ON ZOOM. Registration deadline is 9:00PM the day before all events.


Bryan Jones has a finance MBA and has worked for both Fortune 50 companies and small startups. He has written multiple business plans and pitched them at offshore investment summits. His areas of expertise include finance, marketing, software development, technology, and communication skills.

Women's Success Lab - Your Brand

Your Brand - Standing Out from the Competition

Compete in an evolving Marketplace

Customer engagement and satisfaction is key to any business and it starts with setting the right expectations through marketing.

  • build a sustainable brand around enduring core qualities that match your values
  • position properly against competition
  • reinforce brand and build loyalty through everyday interactions

Women’s Success Lab Format:

Held on Zoom every other month, the Women’s Success Lab is an environment to learn and practice essential business skills. Each Women’s Success Lab is two hours. It has one "networking"

Insurance - How to Protect You and Your Business

Every business has certain risks related to its operation. To protect your business and personal assets, insurance coverage is critical. Knowing what type of insurance is required, how much insurance is appropriate, and how to obtain that insurance for your business are the questions this workshop will address.

Get Answers from an Expert on these Important Issues: 

  • How do I get the most out of my insurance dollar?
  • What insurance is an absolute must to avoid great risk to my business?
  • How do I value my buildings and personal property?
  • How will damage to my property affect my revenue and profit?
  • What
Where's the Money

Almost all businesses require an infusion of money at some time to start, maintain, or grow. This workshop describes various funding sources and specific criteria used to evaluate funding requests. A SCORE mentor will explain the process for SBA guaranteed loans, as well as talk about local organizations that provide loans to start-ups and existing businesses. Also get tips on crowd-funding, friends and family loans and equity investments from Angel Investors and when Venture Capitalists come in.

A Finance expert will help you learn about:

  • Loan Application Packaging
  • Alternate Funding Sources
  • Micro
Business Valuations

Valuing a business is not an exact science. Learn how to value your business relative to your industry. Join in an in-depth discussion on the various aspects of business valuations. The presenter suggests attending this event in person.

This workshop will be held IN-PERSON AND ON ZOOMRegistration deadline is 9:00pm the day before all events.


Peter Louis is a SCORE volunteer mentor who graduated cum laude in 1960 from the University of Witwatersrand Law School of Johannesburg, South Africa. He practiced law from 1961 until 1983 in Johannesburg and was co-senior partner in a medium

SEO - How to Get More Traffic to Your Website Using Search Engines

The process of ranking higher in Google search results is called "Search Engine Optimization" or "SEO". And though often painted as a panacea - the end all be all for your online marketing - the truth is that SEO is time-consuming, resource-intensive and complicated. BUT, with the right strategy, and the right guide, it is entirely possible to achieve high Google rankings for your small business. This workshop will be held in-person and on Zoom. Registration deadline is 9:00pm the day before all events.

Drexel Professor and International Speaker John Bertino

About Our Presenter:

Certified inbound

8825 Aero Dr Ste 101
San Diego, CA 92123
(858) 283-1100

Copyright © 2023 SCORE Association,

Copyright © 2022 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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