What Elements Comprise Your Online Brand?

Online Real Estate

It’s easy to understand how your domain name and website work together when you think of them like real estate. Your website is your house, sitting on a piece of land with a street address. That piece of land is known as your hosting account—the space on the Internet where you place your website’s files. People find those files—which they see as your website—by going to your online street address. This is your domain name.

Online Real Estate Infographic

Domain and Website

A domain name (like www.coolexample.com) directs people to your website, and helps protect and promote your brand.To go with your domain, every small business needs a website to tell your unique story, market your products and services, and expand your reach to a wider audience.


Web-based email is an easy way to communicate with your customers, leads and business partners, no matter where you are. It helps you stay connected, organize your business contacts, and manage your busy work schedule.

Social Media Profiles

Social networking can help you build an online community around your business or product line. Sites like LinkedIn®, Facebook®, and Twitter® are ideal for both promoting your products and services and interacting with customers to cultivate loyalty

Local Reviews

By establishing a track record for quality on third-party testimonial sites like Yelp® and Angie’s List™, you inspire consumer confidence. Take a proactive approach to managing online local reviews to build the confidence that fuels success.


Have a question about online real estate? Connect with a SCORE mentor online or in your community today!

About the Author

GoDaddy logoThe world’s largest domain name registrar and Web hosting provider, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To get more tips for your small business—including articles, videos and webinars—check out the GoDaddy Training Hub.​