Want More Customers? Diversify!
Your target market has been buying so far, but as all small business owners know, customers are fickle creatures and you never know when their buying preferences will change. Creating a double whammy, with the rise and fall of the economy, it’s hard to keep cash flow flowing when customers tighten their belts.
Make a smart move now, while profits are up and you feel that exploring new territory is worth it, by diversifying your customer base.