Using Technology to Sell

This article covers innovative strategies that pay off in increased sales and satisfied customers.

  • Using technology at each stage of the sale—multimedia, conferencing,  and social media

  • Identifying websites that create leads—selling nationally without leaving your office

  • Managing your sales time by using technology

  • Sharpening your presentation skills—achieving the proper flow, getting audience involvement, reinforcing the benefits

  • Handling objections — diluting objections with up-front selling and establishing credibility

  • Developing an effective follow-up and closing—using different tactics to identify key leverage points

About the Author

Jonathan London, founder and President of the Improved Performance Group.  Jonathan is an expert in sales and leadership training development and in the use of the latest technology to raise the effectiveness of your sales efforts