Understanding Trademarks and Deciding if You Need One


A trademark is a symbol that distinguishes products and services in the marketplace. It can protect intellectual property, a brand name, a design, or can be applied to a business, product or used in connection with specific services. Trademark law protects you, the owner, from competitors stealing your identity or using a name or symbol so similar that it could cause confusion for your clients or customers. It’s important to gain a good understanding of trademarks in order to determine whether or not you need one.

For an overview of what trademark protection, trademark registration and the two main forms of trademark search — online and comprehensive are, read What is a Trademark?