Published Dec. 3, 2013
You want to be successful. Maybe you have an idea for a small business. Perhaps you’ve already started one and are looking to take it to the next level. Whatever your goal, SCORE and Go Daddy are here to help you launch your digital identity. From establishing a lead-generating website to reaching your target market through social media, we have what you need to effectively market your brand, connect with customers and generate sales online.
Why do you need to develop a digital identity?
Your actual store might close its doors at 5 p.m., but a website is open 24/7 to showcase your products and services, contact information, store hours and more.
In today’s competitive marketplace, you need a strong brand to stand out. That means you need to be online with everybody else. A website, social media profiles and other web-based efforts will help you raise brand awareness, establish credibility and develop a loyal — and growing — customer base.
People want to do business with people they trust. Today’s consumers generally put more faith in businesses with a professional digital identity. It’s a fact: the Internet is a popular, flexible and cost-effective platform for building credibility and trust.
Connect with Customers and Prospects
Can you consistently interact with current customers and reach out to prospects without breaking the bank? With the Internet, the possibilities for engaging with your target audience — on a global scale — are endless.
Generate Sales Leads
A well-planned digital identity can function as a lead-generating machine. Increase your customer base with a website, social media profiles, contact forms and email marketing campaigns.
What elements comprise your digital identity?
Domain and Website
A domain name (like www.coolexample.com
) directs people to your website, and helps protect and promote your brand. To go with your domain, every small business needs a website to tell your unique story, market your products and services, and expand your reach to a wider audience.
Web-based email is an easy way to communicate with your customers, leads and business partners, no matter where you are. It helps you stay connected, organize your business contacts, and manage your busy work schedule. Social Media Profiles Social networking can help you build an online community around your business or product line. Sites like LinkedIn®, Facebook®, and Twitter® are ideal for both promoting your products and services and interacting with customers to cultivate loyalty.
By establishing a track record for quality on third-party testimonial sites like Yelp® and Angie’s List™, you inspire consumer confidence. Take a proactive approach to managing online local reviews to build the confidence that fuels success.
Download the e-book to learn more about building your digital identity or read through each section.
We’re ready to help you live your dream and wish you all the best in your business endeavor.