Top Trends in Social Media for 2014

Whether consumers are on their computers, their phones or their tablets, social media seems to be the common denominator that will keep them occupied in 2014, according to eMarketer’s report “Key Digital Trends for 2014.” And with 70 percent of marketers expecting their businesses to spend more money on social media in 2014, if you don’t have a social media plan in place, you could be falling behind the competition.

Here are some of the trends you need to be aware of for social media success:

  • A Picture is worth a thousand words—at least on social media. More Internet users are posting photos and videos online compared to a year ago according to a recent Pewinternet.org survey. Instagram, Pinterest and Facebook are the top visual platforms and traffic to those sites makes them worth your time and effort. Did you know Instagram has 150 million monthly active users and most users post from their mobile devices? Eighty percent of Pinterest pins are repins, which is good news for your pins getting shared, and Facebook (still the platform with the most traffic) recently changed its format to make pictures bigger and wider. 
  • Free might not work anymore. If you really want to get the most out of social media, you can’t just do it when the time allows. You might need to hire a dedicated employee or spend money on social media tools. Plus, by advertising on social media you’ll be able to reach targeted markets and your customers’ connections. MediaPost projects social media advertising spending will grow by 35 percent in the next two years. 
  • Going the extra mile. Small businesses can really amp up their social media by bringing all their platforms together on a web page like RebelMouse which updates your RebelMouse homepage whenever you post to your social media sites. Plus, it works in all major browsers, tablets and phones so your social media can be mobile. Need to manage all your social media by smartphone? Check out Glyder which helps you manage and post and send visual messages all from your smartphone. Don’t forget to stay on top of Google Analytics for social media. You can see from what social media platforms you get the most visits to your website.
 
Bottom line: You can’t afford not to stay in front of the social media trends. If you’re having trouble keeping in the know, make an appointment with a SCORE mentor for advice on how to use social media to boost your profits in 2014.

About the Author

Rieva Lesonsky, CEO GrowBiz Media & Co-Owner SmallBizDaily.comRieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.