Secure a Domain Name
You might not be familiar with the term “domain name”, but you’ve seen them all over the place—on billboards, in commercials and online. The bolded examples represent a domain name: www.coolexample.com and email@example.com. Look familiar?
When people sit down to their computers or use their mobile phones to search for restaurants, plumbers or any one of countless products or services, the search results include a list of websites identified by their domain names. You want your business to be on that list.
Your domain name is how visitors find you online and it’s the foundation of your online brand. Getting a domain name requires two steps: 1. Choosing a domain name 2. Registering the domain name.
And remember, the shorter your domain, the better. You don’t want your customers to mistype your domain and go to a different site, so consider registering misspelled versions of the domain name you choose.
Register Your Domain Name
If the domain name you want isn’t available, don’t worry. You can purchase an already-registered domain name through the domain name aftermarket or auction. Sometimes you have to pay a little more, but a good domain is worth the investment. You wouldn’t settle for your business’s name … so why settle for your business’s domain name?