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Keeping Your Customers Safe During the Holiday Shopping Season The turkeys are eaten, Black Friday is past and the holiday shopping season is officially upon us! The next several weeks, running from now until Christmas, are the busiest time of the year for most retailers as consumers chase big discounts and purchase gifts for their loved ones. There’s... View
Entertainment Expenses: What Can You Deduct? One of the nice things about running your own business is that you can take a tax deduction for 50 percent of expenses related to entertaining clients, customers or employees. There are, of course, rules. For example, you can deduct entertainment expenses only if they are both “ordinary... View
Podcast: Intellectual Property The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Joseph Long about... View
Three e-Commerce Shopping Cart Apps That Grow With a Start-up Without Breaking the Bank Starting up a business comes with its fair share of headaches. Early-stage businesses are writing their own stories as they go along, so to speak. And that can lead to mistakes and missteps – not to mention unnecessary additional costs. Often, for the start-up, everything is uncharted... View
What is Branding? A Glossary You’ve heard about branding, or perhaps you know it in one of its other forms. Maybe you’ve looked for guidelines on “creating a business look” or “designing a visual identity.” You probably have some idea of what these terms mean, in a general sense... View
Entrepreneurship Film Festival It’s that time of year again. The holidays, you say? Nope, that’s not what I am referring to. The shopping season? True, but no. Your store’s busy time of year? Yes, well, it may be that, but no, that’s not what I am talking about either. View
Playing the KPI Shell Game: 5 Marketing KPIs to Track in 2015 Have you ever played the shell game? The dealer sets an elusive object under one of three shells and begins shifting them around, challenging you to pick the shell that conceals that object. As the shells rotate, you try to pay attention to all three at once, causing you to lose track of the... View
7 Ways to Boost the Value of your Business In the constant quest to improve profitability, small business owners explore many options. They ramp up marketing, improve service, hire sales reps and try to upsell existing customers. These and other things can certainly have a positive impact on short-term profits. View
7 Steps to Sales Stardom in a Small Business Selling is part of running almost any small business. But small business owners aren’t necessarily skilled in the art of sales, nor do they always keep up on the latest selling techniques.  View
6 Biggest Money Mistakes Made by Small Business Owners When I started my own business six years ago, I knew there were some areas of entrepreneurship where I was going to need help—one of them being accounting. Money issues are one of the top reasons small businesses fail, so I made sure I did my research and found help. I asked my money guy,... View