Search Templates & Tools

7 Great Ways to Help Build Your Brand Brand building once focused primarily on five P’s: product, package, position, price and promotion. But a world of seemingly limitless consumer choices, the old rules just don’t work anymore. Brand building today requires that you react to customers in real time and employ something... View
Why Phone Calls are the New Click Surge in Mobile Search Fuels More Customer Calls Pop quiz:  What’s better for your bottom line, online clicks or a phone that rings? For most small business owners, a ringing phone trumps digital clicks or the far more amorphous measure of online “impressions” from, say,... View
Getting Your Business Noticed: Social Media, Website or Both? Simply put, engaging on social media AND having a business website that work together is the most effective way to do business online. In an ideal world, all small businesses would do both. But sometimes that isn’t realistic for a small business right off the bat. View
How to Market with Ratings and Review Sites Today, many consumers do research online before ever visiting a retailer or deciding on a service. To make sure your business gets the customers it deserves, you need to be listed on as many ratings and review sites as possible, especially the ones specializing in local businesses. Connect with a... View
How to Use Viral Deal Sites to Create New Cash Flow Sources Viral “deal of the day” sites have become popular in the past few years. (Groupon is probably the best-known.) These sites help you harness the power of email and social media to attract new customers and create new sources of revenue for your business. Connect with a mentor to... View
How to Add eCommerce to Your Website If you’re currently using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. Selling products or services isn’t as hard as you might think and creates a new source of cash flow for your business. This... View
How to Choose a Web Hosting Company Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service. Need to brainstorm? Discuss with a mentor today. View
How to Choose a Domain Name That Drives Traffic Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your... View
How to Market With Blogs Using blogs to market your small business can help you raise awareness of your brand, attract new customers, get media attention and drive sales. Here’s how to market your business with blogs. Connect with a mentor to come up with a plan that works for you. View
How to Market With Email Newsletters These days, almost everyone uses email, making email newsletters one of the most effective marketing methods for any small business. Whether you sell business-to-business or business-to-consumer, here’s how to make email marketing work for you. Connect with a mentor to come up with an... View