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Is Your Small Business Using Twitter Correctly? Using Twitter to help grow your brand requires more than just sending out an occasional tweet. View
5 Steps to an Effective Instagram Strategy At first glance, Instagram doesn't seem like a powerhouse lead generator. The photo-sharing app, which allows you to add filters, descriptions, locations and hashtags to pictures taken on a mobile device, is great for brand discovery and engagement. But marketers can't include clickable... View
Content Marketing: 4 Ways It's About to Change Any discussion of marketing in 2014 starts with one word: content. Creating unique and engaging content — from blogs to Facebook posts to email newsletters— has been the key to scoring customers for several years running. But where is this trend of "brand publishing"... View
The Future of Social Commerce: Shopping On Twitter, Pinterest and Beyond Earlier this year, leaked images from online retailer Fancy.com showed a mock-up of a new platform called Twitter Commerce. These branded tweets, which look just like normal tweets, can be expanded to reveal a Buy button that allows consumers to make a purchase from within the Twitter app. View
50 Small Business Tips for 50 Years of Success: Marketing Looking to find new customers? Or keep your existing ones? Who isn’t! These marketing tips help you put your best foot forward to the world and to your customer base. From press releases to networking, make all your marketing as effective as it can be! SCORE and MassMutual know how... View
Tips for Online Content Marketing You’ve taken your small business online, you’ve set up your website, and you’re using social media. As you turn from how to get your business online to how to make your online presence work for you, consider driving business by creating and distributing content that carries your... View
Want More Customers? Diversify! Your target market has been buying so far, but as all small business owners know, customers are fickle creatures and you never know when their buying preferences will change. Creating a double whammy, with the rise and fall of the economy, it’s hard to keep cash flow flowing when customers... View
Protecting Your Identity In this edition of Cyber Security for Small Business, Steve Strauss speaks with Neal O'Farrell, Identity Theft Council Founder) to learn more about how to protect social media identities of small businesses. View
What Should You Pay for Marketing Services? You know that you need marketing to increase sales and get the word out. But do you need to hire a professional? Maybe you have already sunk in time and effort with ideas that flopped. How can you be sure you are getting a good return for your business?  View
The Importance of Building Real World Fans Social media has become second nature for many small business owners and startup entrepreneurs. Business owners spend significant time – and sometimes money as well – seeking fans, likes and followers on all kinds of social platforms, from Facebook and Twitter, to LinkedIn, Quora,... View