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Dude, What’s My Brand? Your glowing red tie that everyone can see from across a busy city street, the gleaming white smile, the perfectly pressed suit or designer pumps, the fancy name badge you always wear to try and stand out, the robust strides you take when you enter a room that creates an air of confidence are... View
Five Marketing Must Haves for Small Businesses You’re excited to spread the word about your business. But how? At Vistaprint, we understand the process can be daunting, so we’ve identified five marketing “must-haves” to help you successfully brand and promote your business. The tips included in this guide are proven to... View
7 Great Ways to Help Build Your Brand Brand building once focused primarily on five P’s: product, package, position, price and promotion. But a world of seemingly limitless consumer choices, the old rules just don’t work anymore. Brand building today requires that you react to customers in real time and employ something... View
Building a Brand for Your Bar or Restaurant As you plan the launch of your new bar or restaurant, one of the most crucial steps to success is developing a brand. Your brand encompasses your logo, trademark and marketing materials, among other things, but it’s more than the sum of these parts. To state it simply, your brand is the... View
Creating an Atmosphere for Your Bar or Restaurant What makes customers choose one restaurant or bar over another? Sure, the food and drinks are a major factor in their decision; so is the price. But more often than you may realize, it’s the atmosphere of your bar or restaurant that convinces customers to come in…or sends them... View
Podcast: Networking With a Purpose The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Sara Hand about... View
What is Branding? A Glossary You’ve heard about branding, or perhaps you know it in one of its other forms. Maybe you’ve looked for guidelines on “creating a business look” or “designing a visual identity.” You probably have some idea of what these terms mean, in a general sense... View
How Do You Know It’s Time To Rebrand? Your visual identity is important. It tells customers everything they would need to know about your business without saying a word. It’s your brand. Because of this, changing your visual identity shouldn’t be taken lightly or done often. So, how do you know when it’s time to... View
What Your Visual Identity Should Say About Your Business Creating your logo goes beyond finding an appealing and practical image. Of course, your identity should have both of those things, but, more importantly you want people to understand what you stand for just by seeing your logo. How do you do this? View
5 Questions to Ask Yourself When Choosing a Design At Vistaprint we are constantly designing new business cards in new styles. We add up to 60 new cards to the site every couple of weeks. That means a lot of choice for our customers, but can be a bit overwhelming. It can be helpful to have an idea of what you want your card to look like... View