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10 Steps to Protecting Your Ideas Got a great idea? Follow these first steps from SCORE Counselor, Alan Tratner of Santa Barbara, CA. View
Got Meme? How To Attract Your Clients' and Customers' Attention Does your current title, tagline or catch phrase: Tell people what you do? Create a perception of need? Start conversations? View
60 Second Guides: Brand with Favicons In just 60 seconds, we’ll describe this branding element and how to increase your Web site impact. View
Understanding Trademarks and Deciding if You Need One View
Tips for Naming Your Product or Business Steve Strauss, founder of www.theselfemployed.com, shares tips for changing or establishing a name for your product or business. View
Building a Brand for Your Bar or Restaurant As you plan the launch of your new bar or restaurant, one of the most crucial steps to success is developing a brand. Your brand encompasses your logo, trademark and marketing materials, among other things, but it’s more than the sum of these parts. To state it simply, your brand is the... View
Creating an Atmosphere for Your Bar or Restaurant What makes customers choose one restaurant or bar over another? Sure, the food and drinks are a major factor in their decision; so is the price. But more often than you may realize, it’s the atmosphere of your bar or restaurant that convinces customers to come in…or sends them... View
Creating an Atmosphere for Your Bar or Restaurant What makes customers choose one restaurant or bar over another? Sure, the food and drinks are a major factor in their decision; so is the price. But more often than you may realize, it’s the atmosphere of your bar or restaurant that convinces customers to come in…or sends them... View