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Hands Across the Water – The Joys of Cross-Cultural Marketing It would be cliché to begin by saying that we are in a global economy. Everyone knows that, with the possible exception of the tin-foil hat crowd. Successful marketing strategies in this de facto global economy require a symphonic approach, otherwise, a cacophony will result and failure is... View
Five Marketing Must Haves for Small Businesses You’re excited to spread the word about your business. But how? At Vistaprint, we understand the process can be daunting, so we’ve identified five marketing “must-haves” to help you successfully brand and promote your business. The tips included in this guide are proven to... View
Passion, Reality and Starting a Business Starting a business is not easy.  An entrepreneur needs to understand and express his/her passion. To do so means developing a mission statement and a plan. But that’s just the tip of the iceberg.  Starting a business also requires enthusiasm, energy, and persistence to market... View
50 Small Business Tips for 50 Years of Success: Marketing Looking to find new customers? Or keep your existing ones? Who isn’t! These marketing tips help you put your best foot forward to the world and to your customer base. From press releases to networking, make all your marketing as effective as it can be! SCORE and MassMutual know how... View
What Should You Pay for Marketing Services? You know that you need marketing to increase sales and get the word out. But do you need to hire a professional? Maybe you have already sunk in time and effort with ideas that flopped. How can you be sure you are getting a good return for your business?  View
How to Choose a Web Hosting Company Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service. Need to brainstorm? Discuss with a mentor today. View
How to Choose a Domain Name That Drives Traffic Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your... View
7 Tips for a Successful Business Blog Does your business have a blog? Should it? A blog can add value to your business as a way to generate leads, publicity, customer engagement and more. But a boring, poorly-planned blog won’t boost your business in the least. View
Make the Most of Your Online Ads Online pay-per-click (PPC) ads can be a quick and easy way for a small business to increase website traffic, generate leads and boost sales.  View
Business Owners: Don’t Leave Out LinkedIn Business owners, startup entrepreneurs and self-employed professionals are more active in social media than ever before. But some are making a big mistake by leaving LinkedIn out of their high-priority list. View