Search Templates & Tools

Protect Your Online Reputation Steve Strauss, founder of, gives instructions for managing the online reputation of your business. View
Marketing with Owned, Earned and Paid Media Here's a question I'm getting more often from business owners and start-ups:  What's the difference between "paid, owned and earned" media for marketing? And how do I use them together? The whole “owned-earned-paid” thing is familiar to advertising and... View
The New Word of Mouth: 6 Ways to Influence Influencers Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever.  But the social media explosion has transformed how word of mouth works. View
Health and Beauty: Going Social to Gain Customers Use geolocation platforms, ratings and review sites, and social media tools like Facebook and Twitter to attract new customers. View
Bar and Restaurant: The Daily Deals Become a daily deal expert, and you’ll not only attract new customers, but also keep them coming back. View
Bar and Restaurant: Adopt New Marketing Trends Learn how two hot new marketing trends—mobile marketing and daily deals—can help you attract and keep customers. View
Bar and Restaurant: Build Customer Relationships Use loyalty programs, good customer service, socially responsible marketing and mobile apps help restaurant and bar owners engage with customers and build lasting relationships. View
Bar and Restaurant: Online Marketing to Attract New Customers Utilize all the resources you can, including a website, SEO, SEM, email marketing and local search directories, to attract customers to your bar or restaurant. View
Bar and Restaurant: New Customers the Old-Fashioned Way Traditional marketing methods, such as direct mail, advertising, public relations, events, networking and referrals, are still effective ways to attract and retain customers. View
Get Social and Get Customers Social media is one of the hottest marketing tools today. Here’s how getting social can help you attract and retain customers. View