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Converting Leads Into Buyers SCORE ExpertAnswers The challenge for small business owners today is finding the most effective means for turning those opportunities into solid sales. “We are surrounded by unlimited opportunity,” goes the old adage. With more than 20 years of high-tech sales and marketing... View
Understanding Trademarks and Deciding if You Need One View
Tips for Naming Your Product or Business Steve Strauss, founder of www.theselfemployed.com, shares tips for changing or establishing a name for your product or business. View
What I Didn’t Know When I Started My Business Presented by FreeEnterprise.com. Rhys W. Powell shares the lessons he learned about knowing your customer, marketing and growing a business while starting his own venture. View
It’s Not Business, It’s Personal Presented by FreeEnterprise.com. Mardy Sitzer describes how branding and engagement through social media are changing the face of small business marketing. View
Protecting an Idea Steve Strauss, founder of www.theselfemployed.com, explains how and why business ideas may or may not be able to be protected. View
The 3 Marketing Essentials You Can’t Do Without Rieva Lesonsky, CEO of GrowBiz Media, shares the three marketing techniques that are fundamental to small business success. View
Social Media Strategies for Small Business SCORE ExpertAnswers Does your social media strategy really say everything about your small business? Are you missing out on sales opportunities because prospective customers can’t “find” you? This month, social media strategist and author Cindy Ratzlaff addresses some of the... View
Planning for Sales Cycles SCORE ExpertAnswers Author, Wall Street Journal columnist and consultant Mike Michalowicz discusses one of the most challenging issues for many small business owners—planning for and adjusting to sales cycles. View
The New Word of Mouth: 6 Ways to Influence Influencers Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever.  But the social media explosion has transformed how word of mouth works. View