Plan for Website Success
You’ve got your domain name and you can hardly wait until it’s pointing people to your business website. Before you dive into building your site, however, you should take some time to think about what you want it to accomplish.
Do you want your site to inform? To inspire? To generate sales leads? To actually sell products or services?
In general, business websites are either informational or sales-driven in nature. For example, an eCommerce site lets you sell products online. When you decide what you want your site to do for your business, you can begin building the type of site that will achieve those objectives.
Selling Products Online
You offer an amazing line of products, and you want to reach more customers — and sell more products — using the Internet.
Here’s what you’ll need to start:
Online storefront, also known as a shopping cart.
This is where you’ll display images and descriptions of your products. You’ll also want to find a shopping cart option that includes features like shipping and inventory tracking. GoDaddy’s Quick Shopping Cart® lets you design the look of your store, add products to your catalog, and select shipping, payment and tax options.
You can use a third-party service like PayPal® to collect payments, or you can use a secure merchant account to accept credit card payments. Merchant accounts let you accept payments from major credit, debit and gift cards on your site — so your customers don’t have to leave your online storefront to pay for their goods. You also want your customers to feel safe when they go to your website. If you plan to include an online ordering form, storefront or both on your business website, you’ll want an SSL certificate to ensure your customers’ transactions are secure.
Prices and promotions.
Be sure to establish competitive prices for your products. Consider offering promotions, and advertise them on your site and social media profiles.