Non-profits Using Savvy Marketing To Further Their Mission

There are 1.4 million non-profits (tax exempt) in the United States today. And, 61% have annual revenues under $100,000.

Using Savvy Marketing To Further Their Mission

Non-Profits7% have revenue of $100K-$250K
4% have revenue of $250K-$500K
3% have revenue of $500K-$1M
4% have revenue of $1M-$5M
1% have revenue of $5M-$10M
1% have revenue > $10M
19% unreported

 

Donations Facts

72% comes from individuals

15% from foundations

6% from coorporations

23% Return rate for first-year donors​

58.4%Return rate for multi-year donors

 

Communication is Key!


25% of non-profits have a content marketing strategy


63% send an email within 30 days of signup

 

Online Fundraising Up For 2013...

...But mobile is an area where non-profits can improve:

32% Increase in mobile subscriber lists

62% of Gen Y donors would give via mobile devices

84% of donation landing pages are NOT optimized for mobile