Non-profits Using Savvy Marketing To Further Their Mission
There are 1.4 million non-profits (tax exempt) in the United States today. And, 61% have annual revenues under $100,000.
Using Savvy Marketing To Further Their Mission
7% have revenue of $100K-$250K
4% have revenue of $250K-$500K
3% have revenue of $500K-$1M
4% have revenue of $1M-$5M
1% have revenue of $5M-$10M
1% have revenue > $10M
72% comes from individuals
15% from foundations
6% from coorporations
23% Return rate for first-year donors
58.4%Return rate for multi-year donors
Communication is Key!
25% of non-profits have a content marketing strategy
63% send an email within 30 days of signup
Online Fundraising Up For 2013...
...But mobile is an area where non-profits can improve:
32% Increase in mobile subscriber lists
62% of Gen Y donors would give via mobile devices
84% of donation landing pages are NOT optimized for mobile