How to Improve Lead Generation with Squeeze and Landing Pages
Presented by FreeEnterprise.com, Mardy Sitzer explains what squeeze and landing pages are and how to use them effectively for your business.
You may have taken a look at your website lately to see where you can make some improvements, or are suffering with the nagging feeling that you may not be getting the leads you had hoped for.
Squeeze pages and landing pages can help you with these challenges and goals. Simply stated, these types of web pages are designed to do exactly what their names imply.
Landing pages are web pages set up to receive traffic directed from an outside source, possibly even a search result. You can send out an email or e-newsletter, or begin a social media campaign and include a link to a page that is relevant to the topic, or possibly a new page set up specifically for that campaign. That is a landing page: where you want your web traffic to land.
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Mardy Sitzer is a Certified Inbound Marketing Professional, and President of Bumblebee Design & Marketing. Since 1993, Mardy has been delivering creative and innovative marketing solutions. An avid reader of all things internet and marketing, she also writes blogs, articles and web content for industry magazines as well as for Bumblebee’s clients. Follow her on Twitter (twitter.com/MardySitzer) or email her at firstname.lastname@example.org.