Free Shipping for the Holidays
As summer starts winding down, a business owner’s thoughts turn to the holidays. As a small business owner, you have a little more time to start gearing up for holiday retail sales—but not much. Black Friday, Cyber Monday and Small Business Saturday are coming up sooner than you think, and competition for consumer holiday dollars is going to be cutthroat.
If you sell online, know that to attract holiday shoppers this year, you’ll have to offer free shipping in some shape or form. Last year, 96 percent of Cyber Monday shoppers cited free shipping as a factor in their purchases. And FreeShipping.org reports that shoppers spend an average of 30 percent more when free shipping is available.
Here are some tips to make free shipping work for your business:
1.Offer a variety of shipping options:
Free shipping in exchange for a longer delivery period, or faster delivery for a fee
Buy online and pick up the item in-store
Buy online and return items in-store
2. Minimum purchase for free shipping:
Most big retailers set a price minimum for free shipping. Anywhere from $50 to 100 is the norm. Make suggestions for items to get the shopping cart total to the free shipping amount.
3. Make free shipping obvious:
Don’t hide the fact you offer free shipping until shoppers are ready to buy. If you have a brick and mortar store, advertise free shipping in your store. Post information about free shipping in all your social media channels.
4. Global shipping:
If you sell internationally, that doesn’t mean you can’t offer free or at least low-cost shipping. Sign up with a fulfillment center like Shipwire, Amazon and Innotrac to get products to your customers all over the world.