Driving Traffic to Your Website
Watch this video by Verisign to learn three tips for driving traffic to your website.
Here are three things you can do to drive traffic to your website.
91% of customers look online for goods and services. But, you won’t be found if search engines don’t know you exist. There are things you need to do to get your site to show up. This is called search engine optimization, or SEO. The search engines want to send their visitors to the most relevant sites. So they read most sites top to bottom, left to right, looking for the most relevant information.
Use words on your site that your customers understand. We actually saw a site for a plumber where he called himself a “water emergency specialist”. Who’s going to look for that? Think like your customer, and make sure the words they’re looking for appear often on your site.
You also want to show the search engines that your site is credible. If you’re a member of an association, get them to link to your site. You can also get your business listed in online directories that link back to your site. The search engines want to trust that your site is about what you say it’s about, so everything on your site needs to be relevant. And they want to trust that you’re a reputable company, so the more links and connections you have from other reputable companies, the more it builds your credibility. Relevance and credibility will really improve your rankings.
Finally, you should list your business on Google Places. This is really important for most small businesses because it’s locally focused. Google uses the actual, physical location of the person searching to bring up results for businesses in that area. Getting listed in Google Places is free, but you need to claim it and populate it with information like hours of operation, credit cards you accept, and pictures. If your profile is complete, your listing has a better chance of showing up more prominently.