50 Small Business Tips for 50 Years of Success: Marketing

Looking to find new customers? Or keep your existing ones? Who isn’t! These marketing tips help you put your best foot forward to the world and to your customer base. From press releases to networking, make all your marketing as effective as it can be!

SCORE and MassMutual know how important it is to get good advice. That is why, for SCORE’s 50th anniversary, we are sharing helpful, relevant, and succinct tips for your business success. The tips are based on real-life experiences and successes from people like you.

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Each month, we will post new marketing tips and case studies here. Check back often to learn more as we celebrate you this entire year.

 

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In 2011, Integrated Marketing Werx founder Kathy Swanson knew the recession was ending and corporations were ready to spend on marketing again. To grab her share of those clients, she needed to rejuvenate her customer base and reposition her business. “I needed the assistance of others to take my game to the next level,” says Swanson. 

Click here to learn how they will take their business to the next level.

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Dog Is Good’s designs were immediately popular, and to meet increasing demand, the couple broadened their distribution to retail stores. However, they needed guidance in how to market their growing business. In 2009, Gila met SCORE Mentor Tom Patty at a local networking event, and he began mentoring the Kurtzes.

Click here to learn how they dealt with the increasing demand.

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Marketing Tip - Online, it is better when customers find you than when you find them.

Mitch-Stuart Inc. successfully rode out economic downturns and rough periods in the travel industry, achieving milestones such as raising over $1 billion for thousands of charities. Still, in early 2013, owners Paskow and Cohen were looking for a way to grow their 20-year-old company even more, and diversify their target market.

Click here to learn how Mitch-Stuart Inc. used online marketing and SEO to reach their goals!

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50th Anniversary Memes Marketing

During the Great Recession in 2009, Angela and Eric Jones, owners of ViArch Integrated Solutions, Inc., learned about SCORE at an industry conference. Intrigued, Angela attended a free SCORE seminar about financial statements, and found it so helpful she began taking more seminars and eventually sought one-on-one mentoring. Despite the couple’s strong technical and educational backgrounds they knew they had much to learn about running a business. The Joneses were seeking help developing a strong marketing message to attract more clients.

Click here to learn how ViArch Integrated Solutions, Inc. fine tuned their marketing message to double their sales!

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