5 Tips on Educating Outside Salespeople

Learn the best techniques for educating outside salespeople by using these five tips brought to you by SCORE Mentors.


  • Put yourself in their shoes. For example, understand what a retail clerk selling your product needs to know to help a customer.

  • Provide support materials. These can range from inexpensive fact sheets to videos that provide refresher training.

  • When a product is complicated, do on-site training with sales associates.

  • Make sure you or a knowledgeable member of your staff is available to answer questions from sales associates—via telephone or email.

  • Get feedback from outside salespeople so that you can improve training as you introduce new products.

Brought to you by SCORE, America's small business mentors, at www.score.org.