The 12 most important things to do for success in Small Business Marketing brings you the 12 most important things to do in marketing your small business for the best return on your time and money.

Marketing BlackboardHere's our list of the twelve most important things to do in marketing your small business for the best return on your time and money.

Know this: The media reports about what is new and cool in marketing. Don't get caught up in all the marketing hype and fads.

Our advice: focus on the 20% of marketing tactics that will give you an 80% return for your time and money.

Be brilliant at the basics and then expand from there.

Be brilliant at the basics for small business marketing success!

Audit your business. How are you doing?
 Collecting the names and contact information from your customers and prospective customers? Then keeping that up-to-date?
 Describing your business or products or services in a meaningful and compelling way?
 Making a good first impression (branding)?
 Creating a website? Setting it up to attract as many people as possible?
 Segmenting (clustering) your customers so your marketing will be more focused and relevant?
 Keeping your most profitable customers very happy?
 Creating an excellent customer experience so people will positively recommend your business or products/services to others?
 Setting up a customer contact plan?
 Focusing on attracting new customers/clients who are most like your most profitable customers?
 Getting coverage from influential press and bloggers?
 Being great at networking online and in person?
 Being cautious about advertising? Evaluating whether advertising will provide the best ROI (return on investment) or if other marketing approaches will be more effective?

Have a question about small business marketing? Connect with a SCORE mentor online or in your community today!

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