No Website? Big Problem! 

Keep Existing Customers

It's a tale as old as time. Customer meets Business. Customer likes Business. Customer can't remember Business's hours or that Business is closed on Sundays. Customer checked for a website, but there wasn't one. Customer visits on a Sunday, in dire need of Product, but since Business is closed, Customer has to turn to other Business to get needs meet. Customer falls in love with new Business. Business just lost another Customer. Don't lose your Customer to new Business. Let your customers know when you're available so that they can plan to visit you when you're open.

New Customers

Even if you enjoy your current level of business, new customers are the key to sustaining any endeavor. New customers ensure that you don't run out of people interested in your product. However, without a website, how will customers find you? How often do you think customers will trust their friend's opinion without proof? What if your new customers are interested, but not convinced yet? Use your website to share updates, events and information regarding your business to entice new customers to try you out.

Credibility

If a tree falls in the woods and there is no one there to hear it, does it really make a sound? Maybe. But if a business exists without a website, does it really exist? Not according to your new customers. Customers like being comforted by proof of your reliability. They want to know when you will be there, they want to know what you will offer, they want to know others have enjoyed their experience with you, and they want to know you are going to stick around for the long haul.

A website offers you the chance to share that proof with your customers through photos, information, testimonials and contact forms. Confirm that your business exists and assure your customers that you're not going anywhere.

In this day and age, no business can exist for long without a website. Do not limit your business growth based on your fears that a website costs too much or requires too much technical ability. With the availability of easy, low-cost website builders, a business website that attracts buying customers is easier than ever to create. Just ask yourself, “How much is each customer worth to me?”

About the Author(s)

Jessica Spart

Jessica is a small business consultant for GoDaddy and a freelance writer based in Arizona. She's passionate about helping small businesses succeed. GoDaddy.com | Google+ | @GoDaddy | More from Jessica              

Small Business Consultant, GoDaddy
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