Know what your business stands for.

This goes beyond just what your service provides tangibly. Think about an identity you want people to associate with your business. Innovation, Confidence, Creativity, Simplicity. These are all examples of great brand attributes.

Need help pinning yours down? Check out this handy chart.

Determining what you stand for is the first step. Now, how can you translate that visually?

Use your brand attributes as a guidepost.

If you’re going for Confidence, your visual identity should reflect that by being bold and exuding confidence.

Do not underestimate the impact of color.

A Blue visual identity can radiate Trust and Dependability.

One rendered in Red can signify Excitement.

Want to learn more about what color can say about your visual identity? Check this out.

What does your business stand for? How have you incorporated color?

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