Make the Most of Email Marketing
Do you have a website for your business? Of course you do. But how do you make sure that your visitors keep coming back? One of the most cost-effective methods is email marketing, which lets you send custom campaigns to your customers on a regular basis to inform them of current promotions, new info, etc. Just make sure you use a product with an opt-in/opt-out feature. You don’t want to be labeled as a spammer.
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Increase Your Sales with e-Commerce
Do you have a product that you'd like to sell online but don't know how to start? You can increase your sales through an online shopping cart feature. It's not as hard as it may seem. Many companies offer easy-to-build, online shopping carts. There are many templates available so you don't have to start from scratch, saving you time and energy. In these templates, you simply choose a design, add photos of your product, configure payments, and then publish. This will allow you to get your feet wet with e-commerce and take your business to the next level.
Understanding SSL Certificates
So, you've started your business, created a website, and set up an online store. Everything is great...or is it? How do your customers know they will be protected when they enter their personal info on your site? Adding an SSL Certificate (Secure Socket Layer) will encrypt information such as your customer's name, address and credit card data. After the SLL is installed, a seal on the site will let your customers know that they can shop with confidence.
Get Found Online
Getting found by potential customers online is more than just creating a great looking, functional website. You could have the coolest site on the Web, but if nobody sees it, what's the point? The idea is to get in front of as many people as possible, starting at the local level. Getting on the major search engines like Google®, Bing® and Yahoo® is a great start, but getting on local directories like Yelp® and YP (online Yellow Pages) will help you reach the customers closest to you.
Get More Productive with Email
How much time do you lose daily sifting through your inbox? Email is a notorious time-buster for small businesses...but you actually can increase productivity by creating a system for follow-ups and other action items. Leverage folders and tagging (available with most email clients) to get more organized!
Build Industry Credibility with a Blog
Add a blog to your business website to position yourself as a subject-matter expert. Your business blog is an ideal forum to comment on industry trends and share timely information about your products and services. Plus, a blog can drive new traffic to your website.
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Create a Contact Page to Generate Leads
Your website isn't just a place where customers go to learn more about your products and services; it's the best place to generate valuable leads! With a Contact Us page, you can easily provide potential customers with your phone number, email, address, and hours or operation. Even better, you can use a contact form to let visitors send messages directly to you from your website. Giving customers more ways to reach you is a great way to generate leads online!
Promote Your Business Through Local Review Sites
Did you know 92% of consumers trust word-of-mouth recommendations? When you share what your satisfied customers have to say about your company, you'll increase their confidence to do business with you. Start by listing your company on popular online business listing sites like Google® Local, Yelp® and Yellowpages.com®. These sites are set up to allow consumers to leave and share reviews.
Plan Your Website to Find Success
You have total control of your online destiny, which is why it's important to go into the website creation process with a plan. Take the time to consider your website's purpose and what you want it to achieve. Do you want to sell products? Who's your target audience? How much information do you want to provide? When you develop a plan, you can design a successful site that stands apart from the competition and tells a story.
Is Your “About Us” Page About You?
Research has shown that after your homepage, your website's most popular destination is the “About” page. Regardless of your industry, your “About” page is critical. Use it to establish credibility and trust with your visitors. Add a picture of you or your staff, include awards, how long you've been in business - tell them who you are! It will make it very personal and set you off to a great start.
Your Email Address is the New Business Card
A custom email address is a branding must-have. Using a Gmail or Hotmail address is a missed opportunity to brand your business and to promote your website. Most people know that the portion of your email address after the “@” is your website address. Why not show them the way? Also, a custom email address looks more professional and adds more credibility that your business is legitimate.
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Choosing the Right Website Name
Look at choosing your website name as if you were choosing a primary location for a storefront. You want to make sure you choose a name that not only fits your business, but is also easy to find and promote. Short, descriptive, memorable adjectives that are easy to spell make great website names. Skip dashes, long names, numbers and made-up terms. Learn More at the GoDaddy Training Hub!