Video is powerful. The good news is, it doesn't have to be hard to start incorporating it into your marketing mix. 

Let's look at some stats:

  • 96% of consumers find video helpful when making purchase decisions online.
  • 4 times as many consumers would rather watch a video about a product than read about it.
  • Videos can enhance the look and feel of your business. Sites that feature video on the majority of product pages see a 68% larger average order value than sites with video on only a few product pages.

Watch the complete Getting Started with Video series:

Part 2: Building Your Video Marketing Strategy

Part 3: Gathering What You Need to Create Your First Video 

Part 4: Putting Your Video Together

Part 5: Promoting Your Video

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