Video is powerful. The good news is, it doesn't have to be hard to start incorporating it into your marketing mix.
Let's look at some stats:
- 96% of consumers find video helpful when making purchase decisions online.
- 4 times as many consumers would rather watch a video about a product than read about it.
- Videos can enhance the look and feel of your business. Sites that feature video on the majority of product pages see a 68% larger average order value than sites with video on only a few product pages.
Watch the complete Getting Started with Video series:
Part 2: Building Your Video Marketing Strategy
Part 3: Gathering What You Need to Create Your First Video
Part 4: Putting Your Video Together
Part 5: Promoting Your Video