Q: How can small business owners get better organized?
 
  • Get in the habit of daily planning. Entrepreneurs tend to be all over the place. Choose a centralized online or paper planner and keep everything there. It’s helpful to do your planning at end of the day for tomorrow and two to three days beyond.
  • Set weekly or monthly benchmarks for yourself, such as writing a certain number of articles or blog entries, or contacting a certain number of clients. Make sure these benchmarks are measurable and track them.
Q: What are your recommendations for setting priorities?
 
  • Delete - See if you can delete the idea; that is, determine if it’s worth the effort or if other versions are already in the works.
  • Delay -  It may also be possible to delay the idea to a time when you’re not as pressured.
  • Diminish - See if you can streamline the idea and complete it in a shorter time.
  • Delegate - Finally, give the idea to someone else. That way it will get done and not throw your schedule off balance.
Q:

What are three key considerations for monitoring and maintaining the effectiveness of a social media communication strategy?

Make sure that you know what you are going to measure or consider a success.

  • Be prepared that your metrics will change over time.
  • Don’t just monitor and measure for your brand. Look for trends or conversations on a broader scope so you can develop insight and quickly change course with your communications when the conversation shifts.
     

 

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