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Competitive Comparison Worksheet
September 7, 2023
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Use this worksheet to collect information about your competitors and determine your competitive advantage.

This worksheet prompts you to compare your business with 3 of your competitors. You'll rank the following features on a 3-point scale:

  • Product/ Service
  • Product/Service Description
  • Sales Channels
  • Unique Features
  • Pricing
  • Production and Delivery
  • Suppliers
  • Intellectual Property/ Special Permits

Rate each item based on how you think your customers would perceive them. Then compare your business with three others to understand how you're positioned against your competitors. 

Analyzing Your Competition
This workshop will show you how to gather competitive intelligence, provide case studies, and help you set yourself apart from the competition.
1165 Herndon Parkway, Suite 100
Herndon, VA 20170

Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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