This workshop will show you how to gather competitive intelligence, provide case studies, and help you set yourself apart from the competition.
Competitive Comparison Worksheet
April 24, 2022
Use this worksheet to collect information about your competitors and determine your competitive advantage.
This worksheet prompts you to compare your business with 3 of your competitors. You'll rank the following features on a 3-point scale:
- Product/ Service
- Product/Service Description
- Sales Channels
- Unique Features
- Production and Delivery
- Intellectual Property/ Special Permits
Rate each item based on how you think your customers would perceive them. Then compare your business with three others to understand how you're positioned against your competitors.
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In this module, you’ll learn how to market your business by doing a competitive analysis, identifying target markets, outlining a marketing message and more.
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