Finding the perfect domain name is tricky in the fast-paced, competitive world of online real estate. To help generate a domain name that’s perfect for your business, complete the following fields with your business information:
Words that describe your services
Now that you have a solid list of business-related words, try combining the words to create a domain name that’s available and memorable. If you come up with a few domains and don’t know which combination you like more, consider running your names by a few friends to hear what they think. Don’t forget to evaluate different domain extensions like .com, .net and .info.
And remember, the shorter your domain, the better. You don’t want your customers to mistype your domain and go to a different site, so consider registering misspelled versions of the domain name you choose.
Register Your Domain Name
After you’ve chosen the perfect domain name, it’s time to make it yours. That’s when you turn to a registrar like GoDaddy. A registrar is an accredited organization that sells domain names to the public. When you register a domain name, you only lease it for a specific period of time — you do not own it. For example, when you register a domain name for one year, you need to renew your registration when that year is up or someone else might get your domain. Most individuals register a domain name for three to five years.
If the domain name you want isn’t available, don’t worry. You can purchase an already-registered domain name through the domain name aftermarket or auction. Sometimes you have to pay a little more, but a good domain is worth the investment. You wouldn’t settle for your business’s name … so why settle for your business’s domain name?
Have a question about registering a domain name? Connect with a SCORE mentor online or in your community today!