Work with a well-known and credible daily deal site that offers guidance throughout the process. For instance, at Groupon, your business is assigned to a dedicated account manager who helps you create the best deal and answers all your questions. The daily deal site should also guide you through creating artwork and copy for the deal, and should provide a checklist of steps to ensure you’re prepared to manage the results when your deal goes live.
Use daily deals to boost sales and capacity when you need it. For instance, if your business is typically busy on weekends, but not so busy during the week, create a deal that’s good Mondays through Thursdays.
Use daily deals to achieve sales goals. Sophisticated daily deal marketers use deals to attain a variety of sales goals, including moving slow sellers or selling more of certain high-margin items.
Be prepared. You want daily deal users to say good things about your business, so make sure you have adequate staff and/or product on hand to serve the extra customers the deal is likely to bring in. All employees should be well versed in the deal details so they can handle the transactions without a fuss.
Engage. Your employees should engage with daily deal customers to build rapport and relationships. Ask how they heard about your business and whether they’d like to receive emails and special offers.
Use analytics tools. Analytics let you measure the success of your daily deal and gather valuable customer information. Reputable daily deal sites provide free online analytics tools. For example, Groupon’s Merchant Center, lets you:
- Learn your customer’s demographics (age, gender and ZIP code/location),
- Read customer comments and feedback (based on post-purchase surveys),
- View performance measurement across campaigns,
- Track customer acquisition and incremental customer spending, and
- Determine the ROI from your deal.
Reach out. Follow up after customers buy by offering them an incentive to do so again. Ask your daily deal provider what they offer to help. For example, Groupon offers a loyalty program, Groupon Rewards, which helps encourage repeat business.
Practice makes perfect. A study from Rice University says the more deals businesses run, the more profitable the campaigns become. And the companies that offer deals frequently report that each deal brings in new customers (80 percent), of which 1/3 become repeat customers.
Daily deals help attract new customers, increase sales and boost awareness of your business.
You must make sure you are ready to handle all the customers you’ll attract.