Let’s Get Cooking!
Over the years, you have told us that you want to improve your business, grow your customer base, and stay abreast of the marketing trends that will help you succeed. This Cookbook allows you to do just that, compiling the best practices for anything marketing-related.
Our SCORE mentors’ years of experience and efforts in the field, along with those of our partners and other small business experts, have resulted in an abundant wealth of tools, resources and processes that have helped SCORE clients enjoy increased marketing success. Our clients have followed these recipes, spiced things up, and tasted the success of their efforts. You, too, can cook up marketing success by following the recipes brought to you by the experts who know your palate best – your SCORE mentors.
This Cookbook is not meant to be read in one sitting, but instead should be consumed in small bites – reviewing only those recipes in which you have an interest. Cook with the tools and strategies you have already to get started, then sharpen your skills and add to your marketing pantry as you master new recipes.
We at SCORE thank Sam’s Club for generously sponsoring the production of this Cookbook.
How to Use This Cookbook
For any small business owner, the SCORE Marketing Cookbook is a tool to help make your job easier.
This Cookbook was created to help you in your business marketing efforts. Use this guide as an implementation tool. Follow the recipes to achieve marketing success, only applying the techniques for which you feel you have the proper time and resources.
This Cookbook contains information on:
- Developing your business brand
- Hiring your marketing team
- How-to tips on public relations and special events
- Recommendations for online marketing and social media strategies
- Best practices for community outreach
- Marketing tools and resources to help you
To get started, we recommend creating a 12-month marketing plan and campaign. This plan should guide your efforts throughout the year. An ongoing marketing and public relations program will get your business noticed. This Cookbook provides the “recipes” – tips, tactics, resources and marketing tools – to make it easier to establish and sustain a strong marketing program.
Each recipe includes a list of ingredients – the resources you’ll need to achieve your marketing goals – and step-by-step directions for how to use them. Where applicable, we also direct you to related recipes, and show you where to access required resources online. Use the Strategy Assessment Worksheet at the end of this Cookbook to determine which recipes are right for your business. Keep this Cookbook at your business so that anyone who contributes to your marketing program can access it.
The role small businesses like yours play in our communities is critical. The ultimate purpose of this guide is to aid you in the marketing of your business, so that you have a greater impact on the growth of your local community and America’s economy.