Why is SEO an important aspect of any marketing plan? What are some simple ways to drive traffic to a business that many business owners may overlook? Get answers to these questions and more in this podcast featuring Dana Lookadoo.
About the Podcast Guest: Dana Lookadoo
Dana Lookadoo, Yo! Yo! SEO Consultant and founder of Yo! Yo! SEO
Dana began optimizing websites for search engines in 1999 and has been focused on SEO as a marketing channel since 2003. Her approach to search engine optimization is on semantic engagement – the use of words, content and design geared to engage one’s audience. She specializes in site redesign, information architecture, and content planning. Dana’s site audits and strategies focus on tactical steps and data to optimize one’s website, content, and search marketing processes. Her experience is that success and profits result from goal setting and planning first, then followed by tactics.