In this podcast, Ramon Ray talks with SCORE client Maria Messier, the creator of the Extendher, a clip-on jacket extender and babywearing cover all in one.

As a mother of four, Messier thought there had to be a product that could extend a pregnant women’s jacket so she wouldn’t have to buy a costly maternity coat. When she couldn’t find such a product, she worked with her aunt, a New York designer, to create the Extendher. This product not only extends a regular jacket to allow for a growing baby bump, but when the baby is born, the product can be inverted and used as a babywearing cover.

Messier urges other entrepreneurs to do their homework and make sure that there is actually a need for their product. She also recommends to be willing to take advice from more experienced people, like SCORE mentors. Her SCORE mentors were a great sounding board, cared about her and her product, and offered her an outsider’s perspective that was essential to her business’ growth and success.

 

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About the Author(s)

Ramon Ray

Ramon is a serial entrepreneur, best selling author of Facebook Guide to Small Business Marketing, publisher of Smart Hustle Magazine, international speaker and more. 

Entrepreneur, Publisher, Smart Hustle Magazine
Maria Messier and Joanne Frank, Extendher