Website Success

Selling Products Online

You offer an amazing line of products, and you want to reach more customers — and sell more products — using the Internet.
Here’s what you’ll need to start:

Online storefront, also known as a shopping cart.

This is where you’ll display images and descriptions of your products. You’ll also want to find a shopping cart option that includes features like shipping and inventory tracking. GoDaddy’s Quick Shopping Cart® lets you design the look of your store, add products to your catalog, and select shipping, payment and tax options.

Payment methods.

You can use a third-party service like PayPal® to collect payments, or you can use a secure merchant account to accept credit card payments. Merchant accounts let you accept payments from major credit, debit and gift cards on your site — so your customers don’t have to leave your online storefront to pay for their goods. You also want your customers to feel safe when they go to your website. If you plan to include an online ordering form, storefront or both on your business website, you’ll want an SSL certificate to ensure your customers’ transactions are secure.

Prices and promotions.

Be sure to establish competitive prices for your products. Consider offering promotions, and advertise them on your site and social media profiles.