You can add major online marketing muscle to those fundamental pages by including a handful of key features:
Short and punchy headlines on each page of your site quickly tell visitors what you’re your business is all about and what you’ve got to offer them on that page. The idea is to capture their interest with just a few, well-placed words. For tips on writing meaningful headlines, see Best Practices for Website Content.
From your company logo and a compelling central image to anchor your Home page to a pic of your team on the About Us page, you need powerful, visual elements to balance out text and attract visitors’ interest. Also consider video as a highly effective method of illustrating your products or services in action. To learn more, check out Understanding Your Website’s Videos and Images.
It’s a fact that people want to do business with individuals and companies that have earned their stripes. Have you been recognized for any remarkable achievements? Do you participate in professional or trade organizations? Do you support specific charitable causes? If so, showcase the badges, logos, certifications and guarantees that represent such affiliations and accomplishments.
Comprehensive Contact Info
To make it as easy as possible for customers to get in touch with you in whatever way works best for them, feature your business’s phone number, email, fax, street address and a map on your Contact page. (Many template-based site builders include a map feature.) To learn how a contact form on your site can help boost sales, see 4 Ways to Generate Leads from Your Website.
Your website is a perfect platform to connect with customers—especially when it integrates feeds from social media sites like Facebook® and Twitter®. Incorporate “Share” and “Like” buttons on your website to cultivate relationships with more existing and potential customers, establish credibility, and build your online brand. For more information, see Best Practices for Using Social Media.
You’ll make huge strides toward establishing a strong online presence for your small business when you include these key features on your website. To keep growing, look into adding a blog and other more advanced features to help you build your brand, attract new customers, and increase sales.