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“Corporate social responsibility” is growing in popularity for businesses, employees and customers. The term refers to a company’s planned initiatives to improve society in some way.

Our latest infographic highlights the growing impact of CSR in the business world.

Percentage of companies publishing a CSR report:

• 20% in 2011
• 53% in 2012
• 72% in 2013
• 75% in 2014
• 81% in 2015

Corporate Responsibility can be a big draw for consumers:

55% of customers are willing to pay more for products from socially responsible companies.

CSR drives employees, too:

Percentage who consider CSR in deciding where to work

• 79% of Millennials
• 68% of Generation Xers
• 58% is the US average.

Mid-sized businesses use CSR to support these causes:

• Education: 60%
• Environment: 45%
• Economic development: 40%
• Youth Services: 40%
• Disaster Relief: 30%
• Arts and Culture: 20%

Businesses with causes can be structured as nonprofits, benefit corporations, cooperatives or C corps with CSR programs.