

It should come as no surprise that social media use across the United States has been increasing steadily in recent years. Is your small business taking advantage of the trends?
% of U.S. adults who use at least one social media site
How should you reach your target market?
YouTube is the most popular social media channel among three generations:
Facebook comes in a close second:
41% of women use Pinterest, and 50% of college graduates use LinkedIn.
77% of small businesses use social media, but are you using these tools effectively? Work with a SCORE mentor to learn more about reaching your target customers.
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