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What are the biggest factors in content marketing success?

Have a documented content strategy:

• 32% of B2B marketers have one
• 37% of B2C marketers have one

Meet daily or weekly to review effectiveness of content marketing efforts:

• 44% of B2B marketers do so
• 48% of B2C marketers do so

Be willing to invest in content marketing:

• B2B marketers allocate 28% of their total marketing budget to content marketing
• B2C marketers allocate 32% of their total marketing budget to content marketing

What social networks do small businesses use?

• Facebook: 70%
• Twitter: 38%
• LinkedIn: 37%
• YouTube, Vine or Vimeo: 26%
• Instagram: 25%
• Company blog: 24%
• Yelp: 16%
• Pinterest: 14%
• Live-streaming apps: 7%

What do small businesses use social media marketing for?

• To promote a specific product/service: 45%
• To share information about sales and discounts: 38%
• To gain likes and fans: 38%
• To solicit/respond to customer feedback: 34%
• To provide videos highlighting products or services: 29%
• To share a company blog post: 20%
• To establish my personal expertise: 23%

A Picture Is Worth 1,000 Words

• 67% of B2B marketers use infographics for content marketing (up from 62% in 2015). 
• 62% of B2C marketers use infographics for content marketing (up from 45% in 2015). 
• Facebook posts with images get 2.3X more engagement than those without.
• Blog posts and articles with images once every 75-100 words get 2X more shares than those with fewer images.

No wonder 51% of B2B marketers and 55% of B2C marketers say creating visual content is a priority this year.