Infographic: Consumer Trends Bring Opportunity for Small Businesses

July 29, 2021

small-business-shopping-trends-infographic

Shifting Shopping Trends Provide New Opportunities For Small Business Owners

Knowing how customers are shopping can help business owners to pivot and thrive

Consumers said their top priorities were:

Affordability- 32%
Health- 25%
Planet- 16%
Society- 15%

Customers are more willing to try new brands

73% of customers have tried a new shopping behavior
34% have tried a new shopping method (like curbside pickup)
33% have tried a different brand
29% have tried a different store or website
26% have tried a different label
22% have tried a new digital shopping method

Many industries have seen online sales growth

Skincare and makeup has seen an 81% growth
Jewelry has seen a 97% growth
Food and takeout have seen a 96% growth
Groceries has seen an 81% growth

Community matters to shoppers

Over 20% of shoppers plan to shop locally over the holidays or indicate that social justice causes, like Black Lives Matter, will impact which businesses receive their patronage this holiday season.

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