Skip to main content

Original text


Powered by Google TranslateTranslate
Powered by Google TranslateTranslate
Infographic: Consumer Trends Bring Opportunity for Small Businesses
>
July 29, 2021
Rating
small-business-shopping-trends-infographic

Shifting Shopping Trends Provide New Opportunities For Small Business Owners

small-business-shopping-trends-infographic

Knowing how customers are shopping can help business owners to pivot and thrive

Consumers said their top priorities were:

  • Affordability- 32%
  • Health- 25%
  • Planet- 16%
  • Society- 15%

Customers are more willing to try new brands

  • 73% of customers have tried a new shopping behavior
  • 34% have tried a new shopping method (like curbside pickup)
  • 33% have tried a different brand
  • 29% have tried a different store or website
  • 26% have tried a different label
  • 22% have tried a new digital shopping method

Many industries have seen online sales growth

  • Skincare and makeup has seen an 81% growth
  • Jewelry has seen a 97% growth
  • Food and takeout have seen a 96% growth
  • Groceries has seen an 81% growth

Community matters to shoppers

Over 20% of shoppers plan to shop locally over the holidays or indicate that social justice causes, like Black Lives Matter, will impact which businesses receive their patronage this holiday season. 

 

SHARE THIS ARTICLE
Sponsor

Easelly

Easelly is a simple infographic tool with 3 million users (& counting!)  worldwide. They also do custom infographics for small businesses and startups with lightning-fast turnaround times.

About
Easelly
customer-checking-out-covid-protocols
Weathering the Covid-19 Storm
Covid-19 forced many small businesses to make changes. See how many business owners are adjusting through this pandemic.
CONNECT
1165 Herndon Parkway, Suite 100
}
Herndon, VA 20170
1-800-634-0245

Copyright © 2023 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

In partnership with
Jump back to top