Customer Loyalty. Winning Them Over is The Key to Growth
82% of small business owners said that loyal customers are the key to growth.
- Loyal customers are worth up to 10x their first purchase
- Finding a new customer is 6-7x more expensive than keeping a current one!
- Small businesses are more responsive! Customers tend to prefer small businesses, too.
- Small businesses meet or exceed customer expectations more often than big businesses.
Tips to build loyalty
Fix Problems: Resolve complaints in the customer's favor - 70% of the time, they will do business with you again
Treat Them Right: 70% of buying experiences are based on how the customer feels they’re being treated
Be Personal: Ask for and use the customer’s name
Take their call! In the last year, 67% of customers have hung up because
they could not talk to a real person