“Corporate social responsibility” is growing in popularity for businesses, employees and customers. The term refers to a company’s planned initiatives to improve society in some way.
Our latest infographic highlights the growing impact of CSR in the business world.
Percentage of companies publishing a CSR report:
- 20% in 2011
- 53% in 2012
- 72% in 2013
- 75% in 2014
- 81% in 2015
Corporate Responsibility can be a big draw for consumers:
55% of customers are willing to pay more for products from socially responsible companies.
CSR drives employees, too:
Percentage who consider CSR in deciding where to work
- 79% of Millennials
- 68% of Generation Xers
- 58% is the US average.
Mid-sized businesses use CSR to support these causes:
- Education: 60%
- Environment: 45%
- Economic development: 40%
- Youth Services: 40%
- Disaster Relief: 30%
- Arts and Culture: 20%
Businesses with causes can be structured as nonprofits, benefit corporations, cooperatives or C corps with CSR programs.